An Investment Opportunity with Delicious Returns

Why Invest?
What makes Southern Comfort Café and Catering a sound investment? In a word: return.
And what sets us apart from the rest is…

Our Vision.
This is what sets us apart from the typical casual diner, and from any other dining experience. It is our vision to make Southern Comfort Café a place where people can connect, come together to enjoy a great meal, and leave feeling as though they belong to something significant. Whether it is shared at an intimate table with close friends or at our “Momma’s Table” with a large group, our food is served on large platters made for passing. This feeling of togetherness is a concept we believe will appeal to all diners, especially visitors to our city. Childhood stories of family, friends, travels and photos will bring our menu to life, continuing the feeling of home throughout every part of the dining experience.

Our Food.
We’ve taken Southern and Cajun cuisine to a whole new level. Recent studies by the National Restaurant Association show that the popularity of both Southern and Cajun cuisine is rising, with tremendous appeal to both restaurant owners and guests alike. The ingredients are cost effective, and the turn-around in investment in food costs, storage and handling are above average. Much of this cuisine has great appeal to diners who prefer low carbohydrates diets or the satisfying fill of comfort food. Above all else, our recipes are very, very good, and our restaurants will be known for great food, exquisite presentation, incredible value and the friendliest service.

Our Location.
As the fastest-growing city in the nation, Las Vegas also boasts some of the finest dining experiences in the world. With a widespread marketing and advertising campaign highlighting brand identity, name recognition and dining value, Southern Comfort Café will soon become an old favorite with a reputation for making tourists and residents alike feel right at home.

Our Passion.
Southern Comfort Café may be the only restaurant where the people come before the food. Yes, our food is delicious and served in generous portions. But people are our real focus, and our greatest passion. Our product is not our food, nor a personality. It is creating that sense of ease, comfort and belonging that we all seek – a sense of home every time you visit.

Our Objective.
Our goal is a clear one: to build the fastest-growing casual dining restaurant franchise in America by building a reputation for very good food, a unique dining experience, and steadfast value and integrity. Our objective is to do so quickly enough for all the principal investors to fund their retirement within 15 years.

In order to consistently provide a better than average return on investment to our partners/investors, during our first two years of operation we will focus on a strong foundation rather than quick growth. Instead of expanding numerically or geographically, we will focus our energies and resources on cost controls, menu development, guest relations, training and concept development. We will open additional units in other venues only at a pace that will optimize the appeal of the concept and enhance return on investment. We will limit overall growth in the first five years to fewer than 20 units operating primarily in Las Vegas, Los Angeles, San Diego, Arizona and Utah – all areas projected by the National Restaurant Association to have the highest percentage growth in sales revenue for restaurants. By our fifth year of operation, we will be positioned to expand the Southern Comfort Café and Catering Concept nationally and internationally through unique franchise/partnership opportunities.

A word from Chef-Owner Jeffrey Campbell…
Southern Comfort Café is my passion. There are only two things I have ever wanted to do, and bringing people together in my own restaurant and serving the foods I grew up on is number one.

Food and people have been my passion for many years now. I have a Liberal Arts Degree from the University of Illinois, Chicago Circle, and received my culinary training at the Cooking and Hospitality Institute of Chicago, under Chef Germain Peladeau. I have apprenticed at a number of catering houses and restaurants, including Cest si bon Catering and Levy Catering. Soon after graduating, I started my own catering company, and successfully grew Diaspora Catering for ten years in the Chicago area. I have held line positions at such renowned Las Vegas restaurants as Fog City Dinner and Romano’s Macaroni Grill, and have earned a reputation for being honest and professional.

I have had the good fortune of working with some of the most knowledgeable and capable leaders in the food and beverage industry, and will use my reputation to assemble a management team, wait staff and food handlers who share my passion for excellence. If you share that passion as well, I invite you to partner with me in this exciting endeavor.

If you would like more information on becoming an investor/partner, please write to us at 2620 Maryland Parkway, Las Vegas, Nevada 89109 or email us at jeffreycampbell@southerncomfortcafe.com . I welcome all feedback and invite you to become a part of this exciting – and financially rewarding – investment.